A52 Livens Up Three New Infiniti Q45 Spots
Visual effects and broadcast design house A52 has produced the visual effects for three new 30-second Infiniti Q45 spots. The project was completed for Anonymous Content and director Andrew Douglas for ad agency TBWA/Chiat/Day LA. In "Speed Effect," a new Q45 sits motionless while smoke, leaves, wind and rain create speed tunnels around it. A52's CGI team used Houdini and Renderman to create steam that was blended with 2D elements, while visual effects supervisor/inferno* artist Simon Brewster removed reflections and composited-in rain effects and a group of girls walking around the car.