yU + CO, in collaboration with Digital Domain, provided the motion graphics
design for seven new American Express "Blue" commercials. The titles appear
at the close of the spots as a grouping of light and dark squares, as in a
highly pixilated image, before coming into focus as letters. The titles
where designed to comment on the physical flexibility and the holographic
blue box center of the new card. Garson Yu was designer and director for yU
+ Co and Carol Wong produced. Working on the project for Digital Domain was
visual effects supervisor Eric Barba, visual effects producer Holly Port
and computer graphics supervisor Brian Whitaker.
Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks
