MarVista Entertainment secures pan-regional broadcasting deal on Disney XD Latin America for the phenomenally popular children’s series breaking ratings and retail records in Japan.
LOS ANGELES -- MarVista Entertainment, an independent producer and distributor of features and family entertainment programming, has secured a pan-regional broadcasting deal on Disney XD Latin America for YO-KAI WATCH, the popular children’s series that is breaking ratings and retail records in Japan.
The series premieres on Monday, June 13, across all five of Disney XD Latin American feeds, reaching Mexico, Central America, Argentina, Bolivia, Brazil, Chile, Colombia, the Dominican Republic, Ecuador, Paraguay, Peru, Venezuela and Uruguay, among others. Episodes of YO-KAI WATCH will air weekdays, Monday through Friday, with episodes repeating on the weekends.
“From the moment we first saw YO-KAI WATCH we knew it was going to be a global sensation,” remarked Fernando Szew, CEO, MarVista Entertainment. “Launching this phenomenal series on Disney XD throughout Latin America is the ideal scenario for us, and we couldn’t be happier. We’re looking forward to continuing YO-KAI WATCH’s spectacular momentum.”
YO-KAI WATCH has been a true phenomenon, since it was first introduced two years ago in Japan. It continues to be the top-rated animated show for kids 4-12 years old on TV TOKYO. In Japan alone, the franchise has sold over $2 billion in merchandise in the first 15 months, in addition to robust sales of games, music and publishing. In the US, Nintendo has seen steadily increasing game sales, and the Hasbro boys toy line has been a top-ten seller. Over 50 licensees have signed on for the North American market to date. Initial programs beyond toys and games will be available at multiple retailers for back-to-school programs in 2016, with a much larger multi-category presence for fall and Holiday 2016.
Source: MarVista Entertainment