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Xilam Names Lansay as Toy Partner for ‘Oggy & the Cockroaches’

New line of toys to be released next year.

French animation production company Xilam has appointed Lansay as the toy partner for its flagship children’s cartoon Oggy & the Cockroaches. As a first step, Lansay will produce and distribute traditional plush and electronic plush toys, along with a line of plastic figurines as well as board and card games in France in 2018.

“We’re thrilled to be working with Lansay,” says Marie-Laure Marchand, senior vice president of global licensing at Xilam. “They are a leader in children’s licensing and the ideal partner to launch a collection of toys for Oggy & the Cockroaches’ fans. Oggy & the Cockroaches is a well-known and successful brand in France and across many territories globally, and we believe this represents a remarkable consumer products opportunity.”

Lansay will release the line of toys in France in the first quarter of 2018 following the relaunch of the show by Gulli. Xilam’s recent deal see Lagardere Active taking on exclusive broadcasting rights in the country for all seasons (350 X 7) across their channels, Gulli and Canal J. This includes the upcoming fifth season (78 x 7), which will air on Gulli in September.

Season 5 will see Oggy exploring the great epochs of civilization -- from prehistory, Greek mythology and the Renaissance, to the Roaring ’20s and beyond, meeting legendary figures on his quest to destroy those pesky roaches.

“Lansay is a family company that has passionately been bringing branded and licensed products to the French toy and game market for 45 years,” says Serge Azoulai CEO of Lansay. “We are recognized for our creativity and the quality of our products, and we are delighted to be partnering with Xilam on Oggy & the Cockroaches. As master toy partner, we look forward to working with Xilam and Lagardère to drive the success of such an iconic franchise."

The cartoon is distributed in more than 160 countries around the world and is watched in 600 million homes.

Source: Xilam