Seasoned creative development and acquisition exec is tasked with growing company’s slate of original and existing IP.
Lorna Withrington has been appointed to the newly created role of vice president, development-animation at WildBrain. In her new role, Withrington will promote the company’s strategic vision behind their multi-genre slate of original animation, collaborating closely with creators, writers, artists, and other production stakeholders. She will also be tasked with expanding existing properties using her expertise to drive the creation of successful franchises throughout the company’s divisions. Based in Toronto, Withrington will report to WildBrain’s EVP content and current series, Stephanie Betts.
“As we continue investing in creativity and talent to drive our expanding slate of premium animation, it’s fantastic to welcome an executive with Lorna’s qualifications to our growing content-development team,” commented Betts. “Lorna brings an impressive history in proven franchise brands and a strategic vision that will ensure our slate remains innovative and relevant to today’s audience.”
“WildBrain is already home to an impressive and varied portfolio of content and brands, which are loved by kids and families all around the world,” added Withrington. “I’m very much looking forward to collaborating closely with Stephanie and the team as we build upon this success and discover the next generation of children’s hits.”
Withrington is a recognized leader in the creative development and acquisition of kids’ and family properties. She brings wide-ranging experience on international co-productions and in the creation of 2D, 3D, and hybrid series, including such properties as Paw Patrol; PJ Masks; Peppa Pig; Bob the Builder; Fireman Sam; and Thomas & Friends. She joins the company from Spin Master, where she held the position of director of development. She has also held management roles in development, creative affairs, acquisitions, and production at Entertainment One and HIT Entertainment/Mattel.