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‘Wild Kratts’ Soars at Retail

Hit PBS KIDS series broadens product assortment with Isaac Morris for apparel and new offerings from Wicked Cool Toys, Pressman Toy, Random House Children’s Books and more to arrive this year.

NEW YORKThe Kratt Brothers have announced the debut collection of toys and playthings inspired by their popular PBS KIDS series, Wild Kratts. New licensees are joining the current licensing partners and are expanding the available product lineups to meet high demand for merchandise based on the creature-powered animated show. The Kratt Brothers Company has named leading apparel manufacturer Isaac Morris Limited as its newest licensing partner, while master toy licensee Wicked Cool Toys along with Pressman Toy (games and puzzles), Random House Children’s Books (books), PBS Distribution (DVDs), PBS KIDS (apps) and InCharacter (costumes) will all introduce new Wild Kratts offerings this year.

“We’re thrilled with the success of our initial lineup at retail and are looking forward to expanding into so many different categories this year with a terrific selection of new products that provides Wild Kratts fans everywhere with more ways to play with, learn from, and be a part of the brand,” said Chris Kratt, creator, producer and co-star of the series and co-founder of The Kratt Brothers Company. “We’re very happy to welcome Isaac Morris to the Wild Kratts team, as we continue to work with each of our licensing partners to create offerings that answer the call of kids’ natural fascination with animals, so they can act out their own imaginative adventures whenever and wherever they go.”

To help kids suit up for their Wild Kratts animal expeditions, this spring Kmart and Fred Meyer stores will showcase a debut selection of printed t-shirts, hoodies and bottoms from Isaac Morris. Due to popular demand, Wicked Cool Toys will also broaden its selection of toys this year to include exciting new action figure sets as well as new role-play items that complement the popular Wild Kratts Creature Power Suits, just like the ones animal adventurers Chris and Martin Kratt sport in the animated series.

Pressman Toys’ recently released Wild Kratts Race Around The World Game, a top performer at retail, which will be joined by two more games, Wild Kratts Pop’N’Race Game and Wild Kratts Make A Match memory game, as well as a Wild Kratts 100 Piece Puzzle.

Strong sales for Wild Kratts books have also prompted Random House Children’s Books to expand its initial library of four Step into Reading titles to 12 books in a variety of formats, including a new Wild Kratts Little Golden Book, Wild in Africa!, as well as a selection of deluxe 8x8 books with stickers.

The popularity of Wild Kratts among kids and families has resulted in the development of new DVDs and apps as well. Two new DVDs planned for release later this year include Wild Animal Babies and Wild Reptiles, bringing the total number of Wild Kratts titles from PBS Distribution to 13. Wild Kratts content is also featured on two compilation DVDs featuring various PBS KIDS series. Both will be available exclusively via a major national retailer in March. Wild Kratts apps from PBS KIDS have also met with enthusiastic reception that the brand is reaching out to younger age groups with its newest app focusing on animal care for the 3-8-year-old set, Wild Kratts Baby Buddies.

The Wild Kratts costume program has also been experiencing growth. InCharacter will add Florida Panther costumes, both in green (for Chris) and blue (for Martin), to its assortment of costumes that let kids “try on” the unique creature powers of a Spider Monkey, Bat and Cheetah. Likewise, the Wild Kratts stage show, Wild Kratts Live!, is set to travel to 45 different markets in 2016. The high-energy show continues to sell out at each stop since the tour kicked off in 2014, with wild crowds of creature-crazy fans dressed as their favorite animal adventurer heroes coming to theaters across the country eager to see the Kratt Brothers in person.

The popular live-action and animated Wild Kratts series, produced by The Kratt Brothers Company and 9 Story Media Group, is now in its fifth season and airs daily on PBS KIDS. Each half-hour episode follows the animated versions of the Kratt brothers and their friends on hilarious expeditions with wild animals from around the world, complete with animal-inspired gadgets and awesome Creature Power Suits that enable the adventurers to get close to the creatures. Every episode explores an age-appropriate science concept central to an animal’s life and showcases a spectacular wildlife moment, presented with engaging stories of mystery and rescue as well as the Kratt brothers’ signature brand of laugh-out-loud comedy. The real-life Chris and Martin introduce each Wild Kratts episode with a live-action segment that imagines what it would be like to experience a never-before-seen wildlife occurrence, and asks, “What if…?” to set the story in motion.

Wild Kratts airs in more than 180 countries and is available in 18 languages. New sponsors for the show include L’il Critters gummy vitamins and Curious World, the online early learning activity platform. Season Three of Wild Kratts is now available on Netflix in the U.S. with additional seasons to be made available soon.

Source: The Kratt Brothers