Partnership will include series development, distribution, licensing and retail.
LOS ANGELES -- WEBTOON, a digital publisher of sequential storytelling, and Crunchyroll, the popular anime brand, have announced a strategic partnership for the development and co-production of new animated content. The companies will also collaborate on the distribution, licensing, and retail of each new series.
WEBTOON’s animated content will offer fans a new way to experience their favorite titles while helping creators to expand their comic creations to new platforms and reach a broader audience. Crunchyroll, with over 2 million subscribers, delivers Japanese animation to over 200 countries and territories, offering fans a 360-experience around their favorite series, including events, merchandise and licensing.
“There is tremendous crossover appeal with our audiences and exceptional creative synergy on the types of stories we want to tell,” commented WEBTOON SVP of IP development, Taylor Grant. “We’re excited to partner with Crunchyroll to bring our globally appealing characters to audiences and consumers in new ways, as well as create new opportunities for our talented creators.”
Crunchyroll general manager, Joanne Waage, added, “We are extremely excited to be partnering with WEBTOONs. WEBTOONs has a tremendous catalogue of content and creators that resonate deeply with our audience and we can’t think of a better way to delight fans than by bringing these stories to life through animation.”