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VR Hits the Red Carpet at Cannes with Assimilate

Assimilate’s SCRATCH VR end-to-end workflow and tools employed for two Makropol-produced Virtual Reality projects showcased as part of the VR Days program at the 2016 Festival de Cannes.

SANTA CLARA, CA -- At the Festival de Cannes, which runs through May 22, the Cannes Marché’s third event placed a heavy emphasis on the high-growth VR market. The VR Days program featured VR projects from Canada, the USA, Denmark, and France. Virgil Kastrup, Denmark was noted for his high-quality post production, conform, color grading, versioning, compositing, and finishing, of two VR projects using ASSIMILATE’s SCRATCH VR end-to-end workflow and tools. Both VR projects were produced by Makropol Denmark.

Several other films on the Cannes Festival competition roster have been created by filmmakers whose post-production companies used ASSIMILATE’s SCRATCH end-to-end post-production workflow and tools in their digital workflows for dailies, conform, color grading, compositing and finishing. These include Cosmo Digital (Paris, France) and Local Hero (Santa Monica, CA), also showcased for their high-quality post-production of the following features, short films and documentaries.

  • Local Hero (Santa Monica, CA), Captain Fantastic, directed by Matt Ross
  • Cosmo Digital (Paris, France), Victoria by Justine Triet, Yellow Birds by K. Rajagopal, Diamond Island by Davy Chou, Apnee by Jean-Christophe Meurisse, and Sac La Mort by Emmanuel Parraud.

“ASSIMILATE and its SCRATCH product line have been at the epicenter of the global digital cinema revolution since 2004, empowering studios, indie filmmakers, and boutique post-production houses with powerful and affordable DI tools that help bring their vision to the big screen,” commented Jeff Edson, CEO at ASSIMILATE. “We’re excited to be at the forefront of VR post-production and honored that so many of the entries accepted at this year’s festival were conformed, color graded or finished in SCRATCH. We congratulate the artists who continue to push the envelope in digital storytelling, and we join the rest of the filmmaking community in celebrating their accomplishments.”

Source: Assimilate

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.