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VlogBox Partners with Ya - Alisa to Attract New CTV/OTT Audiences

Deal with leading global CTV app and distribution platform will bring prominent kids’ YouTube channel content to Roku, Amazon, and Android TV, capturing new OTT viewers and revenue streams. 

VlogBox, a global platform for CTV app development and distribution, has announced its partnership with the million-strong subscribed YouTube channel for kids, Ya - Alisa. This new cooperation is a great way for both sides to break new ground in the CTV environment and enrich the Ya-Alisa viewing experience.

"We are happy to cooperate with Ya - Alisa to help it capture new viewers and drive even greater inspiration in creating new catchy content for kids,” says Nick Platonenko, VlogBox CEO. “From our side, we at VlogBox will provide OTT technology for the most effective video distribution and monetization. But first of all, we’ll put our efforts into making the process maximally convenient and entertaining for our new customer. I believe this cooperation will provide many important advantages both to Alisa and VlogBox."

By partnering with Alisa’s channel, VlogBox will add yet another capturing app to its top-quality vertical of kids’ content, particularly by upgrading its CTV vlogging section. Moreover, this partnership offers greater opportunities for relevant advertising, and organically helps spike demand from existing and new audiences.

According to Maksym Drapikovskyi, manager at Ya - Alisa, "It's so exciting for us to partner with VlogBox because it opens up numerous opportunities for our channel to grow bigger, become more popular, and win the hearts and minds of new viewers. It's a great achievement to be able to share our videos on Roku, Amazon, and Android TV. We can't wait to see how our audience reacts, expands and multiplies, and are definitely ready to create lots of new amazing content for kids and their families."

Apart from attracting new audiences to Alisa’s channel, VlogBox is also offering a winning solution for video monetization. This gives not only thousands of new views but also improved revenue flows, allowing Ya - Alisa to focus purely on creating great content.

About Vlogbox

VlogBox is a global video content distribution and monetization platform helping animation studios, movie content companies, and independent video content creators reach their audiences across the OTT/CTV environment. With over 1,000 live CTV apps under their belt, VlogBox allows video creators to reach audiences across Roku, Amazon Fire TV, Apple TV, and Android TV. From hosting, encoding, and video content streaming to custom app development, as well as efficient monetization and advertising, VlogBox provides fully-fledged content distribution services.

About Ya - Alisa

Ya-Alisa is a YouTube channel for kids with more than 11 million subscribers. It contains numerous funny videos both for entertainment and education, giving kids all over the world a way to learn about the world by watching Alisa’s videos.

Source: VlogBox