Rushes have completed VFX and colour grading for 4 x 20” commercials, 4 x 10” virals (plus a number of spots for the internet) for Fuller’s London Pride conceived by DCH and realised by HLA.
VFX & Colour Grading for Fuller’s London Pride
Press Release from Rushes
Rushes have completed VFX and colour grading for 4 x 20” commercials, 4 x 10” virals (plus a number of spots for the internet) for Fuller’s London Pride conceived by DCH and realised by HLA.
Featuring Top Gear presenter, James May, this is the biggest scale campaign and marketing investment by Fuller’s yet, with it venturing into social media. The integrated campaign launches today (12 October) and consists of TV, outdoor as well as a dedicated Facebook Page. The series of humorous TV executions play on May’s persona and genuine love of Fuller’s London Pride, showing him in his natural habitat: the great British pub.
The first production to air is “Walk” and centres on May stepping out of the house and walking to his local pub. “This, is the one thing I’ll walk somewhere for” he says to camera. The barman, sensing May’s impending arrival, is prepared and places an inviting pint of London Pride in front of him.
Director, John Hardwick (HLA) comments: ‘These spots are for beer and they take place in a pub. A hard starting place when you want to show off an object of beauty to its fullest potential. So what do you do? You get Rob Hardy behind the camera and Simone Gratarolla behind the balls of joy (That would be the Resolve Colour Grading system balls then – Ed.). Between them they lit and coloured these spots with just the right type of natural beauty that they required. Simone did an incredible job with his numerous 'nodes' (i mean, nobody says power window any more do they?) and it was a very proud moment when he informed me that he'd broken his node record by employing 23 on a single shot. Go nodes! Seriously though, Simone did an amazing job bringing some gorgeous cinematography to life. The work he did to enliven a wide exterior shot on a flat day that we had no chance of lighting it all was a near miracle of ball manipulation and the results are some of the loveliest looking images I’ve ever had the pleasure to shoot and grade.’
Product: London Pride
Production Titles:
20’ Commercials: “Walk”, “Craftsman”, “Change”, “Piano”
Virals: “Top 3”, “Made In London”, Brewed In Heaven”, “Change”
Agency: DCH
Agency Producer: David Shute
Creatives: Jez Watson and Ian Cawley
Creative Director: Nick Scott
Copywriter: Ian Cawley
Production Company: HLA
Director: John Hardwick
DOP: Rob Hardy
Post Production: Rushes
Producer: Carl Grinter
Colourist/ Grading: Simone Grattarola
VFX: Marcus Wood
Fuller, Smith & Turner P.L.C: London's only remaining traditional family brewer.
Based at the historic Griffin Brewery in Chiswick, between the serenity of the River Thames and the hustle and bustle of the Hogarth Roundabout, Fuller's has been brewing quality beers and running excellent pubs since 1845.
At the heart of everything it does, you will find quality, service and pride - in equal measure. We aim to brew the best beers and run the best pubs.
Its beers are brewed to the highest standards and have won a myriad of global awards. From its flagship real ale London Pride to the exclusive Vintage Ale, they are crafted with pride and passion. It has an estate of over 360 pubs across the South of England offering outstanding cask conditioned ales, delicious food, great wines and exemplary service.
