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V12 Gives X Games A New Look

Broadcast and commercial design collective V12 recently completed designing the new look for the X Games, the extreme sports version of the Olympics. Debuting at the Winter X Games and continuing through to the Summer Games, V12, lead by creative directors Juan Delcan and David J. Hwang, created all of the on-air packaging and design including logo ids, information graphics, backgrounds and on-screen scoreboards. For the visual transitions, V12 treated the live action footage to mirror the style of propaganda posters and provided an entire reel from which the client could choose. "Our goal was to create a visual language for X Games that can grow with the changing culture that surrounds the events," said Hwang. "By taking a graphic cue from the developed brand and infusing it with an emotional filmic quality, we sought to find a voice that spoke to this very unique audience." V12s previous work includes projects for VH1, AT&T, Cartoon Network and PBS Kids.