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Unlisted Produces New Gogo-No-Kocha Sweet Tea Spot

Creative studio collaborates with AIO Pro and Japanese ad agency Hakkuhoddo on nostalgic, classic 2D animated commercial to promote the Japanese beverage, with Hornet animation director Yves Geleyn at the helm.

Creative studio Unlisted and Hornet’s animation director Yves Geleyn recently collaborated with AIO Pro and Japanese ad agency Hakkuhoddo to create a new spot for the popular Japanese sweet tea beverage, Gogo-No-Kocha. The 2D animated spot tells the sweet story of a young girl determined to carry on her family’s legacy.

Geleyn is known for his intricate and thoughtful design work, including characters. In the spot, he created lush backgrounds, and a nostalgically classic animation style that stayed true to the product’s local environment. Along with his team, Geleyn created a 2D film full of landscapes, character details and colors chosen to create a lush, authentic background.

“It was a dream project in terms of creating a more classical animation style; having a worldwide animation team delivering across time zones—from South Korea and Canada to France and New York; and having respectful clients who really loved the art and got excited about seeing what we were producing,” shared Geleyn. “Everything was really fun and there was a lot of positive energy in it.”

The Unlisted team included Graham Pryor as executive producer; Steve Bradshaw served as head of production with Megan Plane and Steph Wu producing.

The Hornet team included animation director Geleyn; managing director Hana Shimizu; head of production Karen Lawler; head of creative development Kristin Labriola; executive producers Anne Skopas and Hana Shimizu; production supervisor Dez Stavracos; associate producer Nico Benenati; senior editor Anita Chao; editor Sam Stulin; Assistant Editor Hyeseung Kim, Minseok Kim; edit intern Clenine Anicet; and production coordinator Judy Tam.

The pre-production team included storyboard artist Steph Dere and Sami Healy; character designer Margaux Zinsner; 2D prep Sami Healy and Kaycee Nwakudu; and environment designer Benjamin Plouff, Camille Süle.

The 2D team included animators Sami Healy; Kaycee Nwakudu; Maxime Joiniot;, Aleksandra Krechman; Casey McDonald; Camille Vincent; and Sandy Lakhar and cleanup animators Sara Litzenberger; Ty Enos; Hyo Bin Kang; Ciara Bresnahan; Hazel Zheng; Matt Corsillo; Rory Cummings-Dise; and Andres Padilla.

John Mattiuzz served as lead compositor with additional compositing by Matthew DeFranco.

AOI Pro.’s producers included Shu Nagasawa and Masahiro Kawaguchi with Wataru Ode and Kanako Sato as production coordinators.

Hakuhodo’s creative directors were Yasutaka Ide, Shin Nagashima Planner, and Tetsuji Kuramitsu. Copy

The sound was designed by Antfood with executive creative director Wilson Brown and executive producer Sue Lee. It was produced by Kat Hom with sound designer/mix engineer Yuta Endo.

Source: Unlisted