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Universal Launches Kids Production Unit

Former Nickelodeon executive Teri Weiss to lead production of kid and family-focused original content for all platforms leveraging the studio’s existing portfolio of IP.

Teri Weiss

Universal Pictures created the Universal Kids Productions group and tapped former Nickelodeon executive Teri Weiss to lead it, according to a report by The Hollywood Reporter. The move is part of the studio’s efforts to expand its current output of content for kids and families.

Weiss will serve as senior vice president and head of kids/family development and production within the new group, reporting to Universal brand development president Vince Klaseus.

Universal Kids Productions will be focused on developing content for families and children, adding to current projects such as the Daytime Emmy Award-winning Curious George animated series. The division will leverage the studio’s existing portfolio of intellectual property, as well as develop original content for all platforms, both on its own and through assorted partnerships. NBCUniversal will license its owned properties through its dedicated brand management and consumer products business, which also reports to Klaseus.

Weiss is a 16-year veteran of Nickelodeon, most recently serving as EVP Original Programming for the Preschool Division since 2010. While at Nickelodeon, she launched a series of hits including Blaze and the Monster MachinesDora and FriendsPaw Patrol and Wallykazam!. As senior vice president of production and development, Weiss solidified Nick Jr.’s position with series such as Bubble GuppiesTeam Umizoomi and The Fresh Beat Band. She began at the company as executive in charge of production at Nick Jr., overseeing the groundbreaking series Dora the Explorer. Prior to joining Nickelodeon, from 1993 to 1999, Weiss was a producer on Sesame Street.

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.