Retaining her previous role of acquisitions and co-production international, Persson will now also manage and lead programming strategy across EMEA for all Turner’s kids linear and digital platforms.
Turner Europe, Middle East and Africa (EMEA) has announced the promotion of Cecilia Persson to vice president of programming and content strategy kids EMEA, acquisitions and co-production international. The role will see the top performing kids’ broadcaster combine its programming and acquisitions teams under Persson’s leadership. While retaining her previous role of acquisitions and co-production international, she will now also manage and lead programming strategy across EMEA for all Turner’s kids linear and digital platforms and will report directly to Patricia Hidalgo, chief content & creative officer kids EMEA and kids’ strategy international.
“Competition is increasing across the globe and we all face similar challenges and opportunities from emerging platforms and new audience habits,” commented Hidalgo. “There’s never been a more important time to bring together teams that produce winning programming strategies with those that source and create the best programs our audiences crave across all platforms. Cecilia has been an integral component of our growth, with abilities to acquire the best programming to complement our home grown slate across the portfolio. This is natural progression for her and a testament to us strengthening and aligning our programming strategy globally.”
The announcement comes at pivotal time for the broadcaster present in 70 countries with 18 channels reaching more than 130 million households across EMEA. Cartoon Network is established as the number one pay TV channel for boys in the region. Last week saw the launch of the iconic nineties cult hit The Powerpuff Girls and this autumn brings the next iteration of the perennial boy hero smash hit Ben 10.
Source: Turner EMEA