The famous rabbit emoticon celebrates 10th anniversary with theatrical film release in first full-length movie project for Turner-owned Tuzki.
BEIJING, CHINA – Turner Asia Pacific and Shanghai Tencent Pictures Culture Media Co., Ltd. (Tencent Pictures) have agreed to develop a film starring Tuzki, the famous rabbit emoticon used every day by millions. In a MOU, production of the feature-length movie, which will fuse CGI and live-action content. It is expected to begin in 2017, with a likely China release in 2018.
This will be the first full-length movie project for Turner-owned Tuzki, who is currently celebrating his 10th anniversary. Created by Momo Wang in 2006, Tuzki is best known on social media platforms and instant communication apps, but has appeared in short animated projects before.
Clément Schwebig, Turner’s SVP of Business Development, Licensing & China, commented, “This announcement is a huge milestone as we look to grow the Tuzki franchise and reinforces Turner’s commitment to its growing business in China. Turner’s dedicated team in Shanghai is really pleased to be working with Tencent Pictures on this project, who themselves are leaders in developing digital IP. Through WeChat, Tencent is obviously very familiar with Tuzki, and everyone is excited to see him appear on the big screen. This irrepressible rabbit has already made a strong emotional connection with a generation of young Chinese, and this film will take engagement to the next level.”
Tencent Pictures will be responsible for leading the film’s production and distribution. Turner will be providing support through its 360-degree licensing efforts with consumer products, live experiences and family entertainment centers.
“For 10 years, millions of young adults in China have used Tuzki’s unique expressions to communicate their feelings with their friends. Now, they can experience Tuzki’s story in what promises to be a remarkable story of adventure and excitement. We’re looking forward to partnering with Turner to create a film starring a timeless and eminently marketable IP,” stated Tencent Pictures.
This announcement caps a busy few months for Tuzki. In April, a Tuzki-branded restaurant opened in Shanghai and he also made a big splash at the Beijing Comic Con in June. Finally, “The World of Tuzki: Summer Sports Gala” – a sports-themed exhibition – recently opened at the Galaxy Macau.
Source: Turner Asia Pacific