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‘True and the Rainbow Kingdom’ Travels the World with New Broadcast Deals

Netflix new content rollout paves the way for global demand of Guru’s popular kids’ series.

TORONTO -- Guru Studio has announced the signing of multiple new broadcast deals for the first two seasons of its series True and the Rainbow Kingdom. The new broadcast partners include Globosat Gloob (Brazil), Discovery Frisbee (Italy), RTS (Switzerland), DR Ramasjang (Denmark), E-Junior (UAE), Star Channel (Greece), TVB (Hong Kong) and HOP (Israel).

“The level of interest for True and the Rainbow Kingdom has been incredible,” remarked Guru VP of sales and business development, Jonathan Abraham. “The show’s popularity continues to grow, and we’re excited to come to MIPCOM with a brand-new season (10x22’’) available for broadcasters.”

As part of the global roll out on linear television, Guru is building a full 360-degree marketing program in each territory. Demand for the series accelerated with the roll out of new content on Netflix throughout 2019 and scheduled for 2020, including new episodes, seasonal specials, and a mix of comedic shorts, music videos and songs.

The show’s official YouTube channel is at 100,000 subscribers and 100 million views, and the Giphy page now boasts 1.5 billion shares. New consumer products for True and the Rainbow Kingdom are launching this fall. Halloween costumes, activity books and storybooks are also now available across North America.

True and the Rainbow Kingdom follows True, a bright and fearless heroine, and her best friend Bartleby the cat, as they come to the rescue of Rainbow City’s whimsical citizens. The series empowers girls and boys to be mindful, courageous and respectful of all living things.

The series is produced by Guru Studio with Pharrell Williams’ i am OTHER label, along with fine art collective FriendsWithYou and California-based Home Plate Entertainment.

Source: Guru Studio