Troika signs Creative Director Seton Kim to lead creative for the Entertainment & Sports client roster.
Entertainment & marketing innovations agency Troika announces the hire of two-time Emmy Award-winning Creative Director Seton Kim. Kim brings over 20-year experience to Troika’s esteemed roster of Creative Directors, now a team of five that brings complimentary skillsets to the agency, including entertainment, sports, brand strategy and marketing innovations.
Dan Pappalardo, Troika’s Founder & CEO notes, “Seton is a creative visionary whose talent and credentials are unparalleled. Clients turn to Troika for the best-in-class strategic and creative solutions for their brand, and Seton’s proven track record elevates the services and work we deliver to clients that much more.”
With shifting audience behaviors, new technologies, and new competitors entering the entertainment media landscape, Kim’s expertise in expressive storytelling, crafting brand identities, and design for new media round out Troika’s expertise to navigate clients through todays competitive marketplace.
Prior to joining Troika in his staff position, Kim acted as a remote Creative Director for the agency, where he worked with clients including HBO Sports, A&E, and EA Sports. Kim also served as Senior Creative Director at design studio REZN8 for 14 years, leading branding projects for three Super Bowls, two Academy Awards, seven CBS network campaigns, and designing the user interface for XBOX.
Kim holds a B.A. in Design from UCLA, and a B.F.A. in Graphics/Packaging with an emphasis in new media from Art Center College of Design in Pasadena, CA. In his spare time he enjoys playing volleyball, snowboarding, drumming, and building legos with his three kids.