Digital content platform will bolster media group’s digital growth in family entertainment by providing service expertise and increased distribution of the Toonz content catalogue across multiple VOD platforms.
In the latest push to strengthen their digital presence in kids and family entertainment, Toonz Media Group has partnered with digital content distribution platform OTTera, which will host and provide technical support for the group’s brand-new OTT channel, making its library available across multiple Video on Demand (VOD) platforms. Toonz will benefit from OTTera’s advertisement sourcing and service expertise while enriching the OTTera platform’s content catalogue with the Toonz library.
“This is the first time that Toonz is venturing into the space of white-labelled OTTs and it is crucial for us to have a very strong technology partner in this venture,” commented Toonz Media Group CEO, P. Jayakumar. “I am really glad to say that we have found our ideal partner in OTTera. Not only are they one of the best and most competitive over-the-top technology service providers in the market today, they also have phenomenal reach with content distribution.”
"We are so pleased to add Toonz Media Group's quality kids’ content to our growing list of OTT services, added OTTera Inc. co-CEO, Stephen L. Hodge. “Our shared experience in the children's entertainment space, paired with their popular IP's, will certainly make the Toonz channel launch a global success."
Toonz’s new OTT platform will include around 1500+ half hours of movies and episodic content across different genres, dedicated to the kids and family audience. It will be a one-of-its kind platform that will showcase Toonz’s original IPs as well as their licensed titles.
Source: Toonz Media Group
