The India-based company’s new initiative provides family friendly entertainment across multiple platforms; the app features carefully curated fun, educational, safe, and non-violent content.
Toonz Media Group has launched MyToonz, a new OTT platform for kids and family entertainment. Developed to create a safe and engaging entertainment destination for kids and families in the digital landscape, it is the first of its kind of platform to be introduced by an India-based entertainment company.
The app is now available to consumers across multiple platforms including iOS, Android, and Android TV Playstore, as well as the Roku Video-on-Demand platform, Apple TV, and Amazon Fire TV. It is available in India to Airtel subscribers using the Airtel Xstream app and in Latin America, Africa, and Asia via mobile tech services company U2opia Mobile.
“MyToonz will be a space where the whole family can come together to enjoy world-class content,” explained Toonz Media Group CEO P. Jayakumar. “We have envisaged MyToonz as the go-to destination for kids to watch safe, fun, and nutritious content, which will be available in multiple global languages. All MyToonz programming is compliant with international safety standards for child viewing. We have also given a conscious thrust to co-viewing, to encourage families to watch and enjoy together.”
“Kids are emerging as the fastest growing audiences in the OTT ecosystem, it only becomes imperative that we have content that is highly engaging juxtaposed with safety and education on Airtel Xstream,” commented Airtel’s Wynk chief product and technology officer Sudipta Banerjee. “Our partnership with MyToonz will help us in bringing more of such responsible content for our young audiences.”
“We are excited to partner with Toonz Media Group to take their unique genre of universal animation content, My Toonz, to our global telecom partners,” added U2opia Mobile co-founder and managing director Sumesh Menon. “At U2opia Mobile, we aim to drive great value to our customers through bundling and other creative distribution opportunities.”
Toonz Media Network, the digital division of the company, already has an extensive digital presence with 18 YouTube channels, 15 million+ subscribers and 350 million+ viewers per month. The division is also live on multiple Video-on-Demand (VOD) platforms as well as various Smart TVs and Telcos. With the new OTT platform, the media group aims to bring its catalogue of premium content, including international co-productions, to kids and families across the globe.
The MyToonz library will launch with over 1,500 half hours of content, with new content being added every week. The library includes movies and episodic content across different genres. Besides English, there are dedicated playlists in Spanish, Russian, and Hindi languages. The content on platform has been categorized to be targeted at preschooler, upper preschool and early teens. The programming is also carefully curated to provide quality entertainment to kids and families through fun, educational, safe, non-violent, and environmentally sensitive content that celebrates diversity.
The MyToonz library can also be accessed online.
Source: Toonz Media Group