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Toonz Media Announces ‘Smighties’ Deal

Toonz Media and Herotainment to launch new digital series based on the popular ‘Smighties’ brand.

TRIVANDRUM, India -- India-based Toonz Studios, the flagship division of preeminent media company Toonz Media Group, has signed a strategic partnership with the New York-based transmedia and entertainment company Herotainment LLC.

The partnership sees Toonz and Herotainment, creators of the popular collectible brand Smighties, extend the property into a robust digital series based on the extremely lovable and unique characters. The 39-episode, seven-minute animated series is targeted at kids aged 4-7 years and will be launching summer 2017 on Toonz’s globally popular YouTube channel, Chotoonz, which receives more than 100 million views monthly. There are also plans to expand Smighties’ presence in television and licensing & merchandising worldwide.

Smighties are the “small but mightiest heroes in the universe.” There are over one hundred Smighties and each one is special with its own personality and superpower. The Smighties series is inspired by the fantastical worlds of the Smighties brand derived from Herotainment’s award-winning online and mobile games. In the brand-new series, these adorable characters will embark on amazing adventures in their whimsical worlds upholding values and virtues to entertain kids all over the world. The Smighties’ stories will feature friendship and fun and celebrate individuality.

“The characters and world of Smighties are so wonderful that we see immense potential in the property,” said Toonz Media Group CEO P. Jayakumar. “We are absolutely excited to partner with Herotainment, who created this amazing concept and who shares our values in terms of passion and creativity. We are sure that Smighties will engage and entertain kids around the globe.”

“We are thrilled to be partnering with Toonz to bring our beloved Smighties to fans all over the world in a captivating, animated series,” said Herotainment co-CEO Wade Teman. “The pint-sized heroes are relatable and inspiring, and Smighties teach kids that you can be small, but still dream big,” added Herotainment co-CEO of Caryn Teman. 

Source: Toonz Media Group

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