Mixtape Club produced the debut of the series, which continues as a series of middle-grade books written by Adam Gidwitz and illustrated by Hatem Aly.
Newbery Honor-winning author Adam Gidwitz and Mixtape Club founders Jesse Casey and Chris Lenox Smith premiered online the animated debut of The Unicorn Rescue Society, whose adventures continue in a series of books for middle-grade readers from Penguin Random House.
The Unicorn Rescue Society is a secret organization. Its mission is to keep the creatures of myth and legend safe. Dragons, Bigfoot, chupacabras -- and maybe even unicorns. Every day, the threats to these rare and wonderful animals grow. They are hunted. Their habitats are destroyed. And the Unicorn Rescue Society is their only hope.
In this first animated short by Mixtape Club, Elliot and Uchenna introduce you to the super-secret club that has become their favorite after school activity.
The adventure continues in "The Creature of the Pines," the first book in the series, written by Gidwitz with illustrations from Hatem Aly, in stores April 10.
“We wanted to create content that would promote the series without simply telegraphing scenes from the books,” says Smith, who directed the short and executive produced it with writer Casey. “And, after years of developing this series and thinking about these characters, we were beyond eager to finally bring them to life. So we imagined: if the characters built their own YouTube page and made their own content, what would they make? The ideas started flowing quickly, and we knew we were on to something.”
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Source: Mixtape Club