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Toon Boom Pulls Out of MIFA and Starts Harmony Launch Tour

Toon Boom announces its withdrawal from MIFA, due to a fundamental disagreement with the organizers. The executive team will be embarking on a Harmony Launch Tour throughout Europe in June.

From a ToonBoom press release.

Montreal (May 17, 2011) – As the industry leader with a solid expertise in production pipelines developed over 15 years, Toon Boom has become the premier global technology and workflow supplier in the animation industry. It is with great regret that Toon Boom is announcing its withdrawal from MIFA, due to a fundamental disagreement with the organizers.

As Toon Boom was planning to officially announce Harmony 9 at MIFA, the executive team will be embarking on a Harmony Launch Tour throughout Europe in June. Led by Joan Vogelesang, President and Chief Executive Officer, and Francisco Del Cueto, Chief Technology Officer, the tour will give the team the opportunity to deliver more personalized presentations and demonstrations. Details will be communicated very shortly.

Harmony 9 delivers capabilities that simply did not exist before. Starting with True Pencil, the ability to draw with pencil lines supporting textures; then on to Deform, the ability to deform images and drawings over a period of time using advanced bone and curve deformers; Effects Inside, the ability to access built-in particle effects and dozens of other effects; and finally, 2D-3D Integration, the ability to import and modify 3D assets within Harmony as well as transform elements on all 3 axes. As the main animation production backbone, Harmony offers full artistic freedom with ease of use and total control.

About Toon Boom Animation Inc.

Toon Boom Animation Inc. ( is the worldwide leader in digital content and animation creation software. Toon Boom carries user-friendly animation applications for all, catering to the needs of children, home users, creative professionals as well as students, educators and schools.

As importantly, Toon Boom is fully dedicated to the needs of independent animators and studios, offering a wide product range from powerful pre-production tools to leading-edge animation production solutions. Relying on its extensive expertise in animation production, Toon Boom provides consulting services in the fields of optimization, pipeline integration, production assistance and custom development.

In 2005, Toon Boom was granted the Primetime Emmy® Engineering Award by the Academy of Television Arts & Sciences for its significant contribution made to the animation industry targeted for television. In 2006, the IT Federation of Quebec (FIQ) awarded an OCTAS 2006 in the Multimedia – educational and cultural sector category, for Toon Boom Studio. In 2007, FIQ awarded an OCTAS 2007 in the Technological Innovation category, for Toon Boom Storyboard Pro. In 2008, Flip Boom was granted a Parents’ Choice Gold Award and a New Canadian Media Award in the Excellence in Children’s category. In 2009, Flip Boom was selected as Editor’s Choice by the prestigious Children’s Technology Review for excellence in design. In 2010, Flip Boom All-Star was granted a Parents’ Choice Silver Award, the NAPPA Honors Award and the Tech & Learning Award of Excellence. In 2011, Toon Boom has been a HSBC International Business Awards winner as well as an OCTAS 2011 finalist in the Commercial Success category. Flip Boom Classic Curriculum has been a finalist at the AEP's 2011 Distinguished Achievement Awards and Innovation Award for excellence in educational resources. Flip Boom All-Star Curriculum has also been a 2011 AEP finalist

Toon Boom's client base ranges from major studios creating Hollywood blockbuster animated films to individual animators creating their first masterpieces. Market-leading studios using Toon Boom's products include Nelvana, Warner Bros., Mercury Filmworks, Yowza Animation, Bento Box, China Central Television, Toonz Animation India, eMation, Rough Draft Korea, Alphanim, Cromosoma and Enarmonia, to name a few. Some of the prestigious productions done with Toon Boom’s technology include Les Triplettes de Belleville, Looney Tunes: Back in Action, The Rugrats, SpongeBob The Movie, Hanuman, Curious George, Go West: A New Lucky Luke Adventure, Simpsons The Movie, Chico & Rita and The Princess and the Frog.

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Dan Sarto is Publisher and Editor-in-Chief of Animation World Network.