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Toei Animation Secures Licensing Deals Spanning Latin America

Major retailers in Brazil and Chile to create exclusive branded merchandise alongside Central American promotion with Pepsico.

LOS ANGELES -- Toei Animation has secured a comprehensive licensing agreement with Pepsico in Latin America, alongside a series of retailer deals in Brazil and Chile for Dragon Ball and Saint Seiya. In a deal spanning Central America and the Caribbean, Pepsico will release a special, collectors-edition Dragon Ball “Tazo” that will be included inside the bags of all of its major snack brands. Launched by Frito Lay in 1994, Tazos have become a phenomenon for collectors in Latin America.

At the same time, high-end retailers in Brazil and Chile will produce exclusive Dragon Ball and Saint Seiya items. Brazil’s C&A Modas will design Saint Seiya and Saint Seiya Hades t-shirts for boys and men at select department store locations and online. As Brazil’s largest department store chain, it operates 290 locations across the country with an estimated 1 million customers daily. In addition, Brazil’s Pitica’s will create Dragon Ball t-shirts for men and boys that will be distributed online and in their branded kiosks located in 140 malls nationwide.

In Chile, ABCDIN will produce special Dragon Ball houseware items online and throughout its department store locations around the country. ABCDIN is one of Chile’s most well-known houseware chains and is a first-stop for furniture, appliances and electronics.  Also in Chile, the high-end fashion retailer, DIJON will design a range of Dragon Ball apparel to be sold at their brick and mortar locations and online.

“Latin America has always been a vital territory for our branding and licensing efforts,” commented Masayuki Endo, President of Toei Animation Inc. “We’re delighted to work with region’s top brands and retailers in bringing top-tier merchandise and collectibles to our vibrant fan community.”

Source: Toei Animation