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Toei Animation Preps TV Debut of ‘Dragon Ball Super’ in Spain and Italy

Toei Animation signs El Ocho Licencias y Promociones and Starbright Licensing as agents for newest Dragon Ball series from original creator Akira Toriyama.

PARIS -- As Toei Animation Europe prepares for the television debut of Dragon Ball Super in Spain and Italy, two new agents have been named to represent the iconic brand’s developing consumer products program, it was announced by Ryuji Kochi, President of Toei Animation Europe S.A.S.

Dragon Ball Super, the newest Dragon Ball series from original creator Akira Toriyama, is set for a winter launch on Boing in Spain and Italia 1 in Italy. Supporting its highly-anticipated introduction into each market, Toei has named El Ocho Licencias y Promociones (Spain and Portugal) and Starbright Licensing (Italy) as licensing agents for Dragon Ball Super and its classic predecessors, Dragon Ball and Dragon Ball Z. The comprehensive licensing program for Dragon Ball Super, starting with master toy partner Bandai, will be targeting a new generation of kids and teenagers.

“Buoyed by tremendous fan support and enthusiasm, we have great expectations for Dragon Ball Super in Iberia and Italy,” said Kochi. “We look forward to partnering with El Ocho and Starbright in realizing a fantastic and wide-ranging program.”

“We are very excited about this opportunity of collaboration with Toei. Dragon Ball Super is one of the most interesting projects of the last years and we are confident that Italian consumers reaction will be extremely positive. Dragon Ball is ready to conquer a new generation of consumers and we are very proud to represent Toei in Italy, hoping this is the beginning of a long term partnership”, said Giada Paterlini and Isabella Barone, co-founders of Starbright Licensing.

“We are delighted to represent Dragon Ball in the Spanish and Portuguese territories. We know very well the Dragon Ball brand since the launch of the first series in Spain and we know it is a very successful brand, so we are sure that the new series, Dragon Ball Super will achieve a lot of success. All the team is very happy to be the Agent of this amazing brand in Iberia,” said Eva Rubira and Pilar Fernández-Vega, co-founders of El Ocho Licencias y Promociones.

Source: Toei Animation