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Toei Animation Launches ‘Dragon Ball Super’

Set to launch internationally at MIPCOM 2015, Toei Animation’s ‘Dragon Ball’ IP returns after 18 years with a brand-new series.

TOKYO -- After a successful start on Fuji TV in Japan, Toei Animation is launching Dragon Ball Super at MIPCOM. Dragon Ball Super is an all-new series and the first to be released in 18 years. Its global debut has been hotly anticipated by anime fans across the globe.

Reuniting the franchise’s iconic characters, Dragon Ball Super will follow the aftermath of Goku’s fierce battle with Majin Buu, as he attempts to maintain earth’s fragile peace. Overseen by Dragon Ball’s original creator, Akira Toriyama and produced with Japan’s Fuji TV, Dragon Ball Super will create a bold, new universe welcoming to fans and new viewers.

Introduced in 1984 as a manga in “Weekly Shonen Jump,” Dragon Ball has evolved into a global brand.  Seen in more than 70 countries, Dragon Ball remains one of the most popular anime series of all time.

Dragon Ball has had such a major cross-generational impact that you can say this new series represents the combined creative efforts of people who have been with the series since the beginning and those whose lives were shaped by it growing up,” said Atsushi Kido, the producer of Dragon Ball Super. “There are few properties where one can say that and we’re very excited to show the international broadcast community what we’ve accomplished.”

Source: Toei Animation

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.