Production Services division becomes Technicolor Creative Studios, with new leadership team focused on design, direction, and production in VFX, XR, and animation.
Technicolor has just announced the launch of Technicolor Creative Studios, the company’s new flagship division that will focus on entertainment, experiential and advertising industries, and includes The Mill, MPC (Film, Episodic & Advertising), Mikros Animation and Mr. X.. Each business will retain their own identity and market position.
The newly organized division will be led by Christian Roberton, President of Technicolor Creative Studios, who reports to Technicolor CEO Richard Moat. Roberton’s team includes David Patton, President of Customer Experience & Advertising; Andrea Miloro, President of Mikros Animation; Tom Williams – Global Managing Director, MPC Episodic; Laura Fitzpatrick, Global Managing Director, Mr. X; Philip Greenlow, Global Managing Director of MPC Film; Mark Benson, CEO of MPC Advertising; and Josh Mandel, CEO of The Mill.
“By working together to share best practices and discoveries, Technicolor Creative Studios will push the boundaries of creativity and innovation more than ever before and make possible the realization of ambitious and extraordinary ideas,” said Roberton. “The formation of Technicolor Creative Studios is the result of a series of transformation initiatives begun over a year ago designed to facilitate collaboration, integrate technology, enable increased artistry and unleash top talent. These steps have proven to be incredibly effective as they’ve maintained the top quality of content produced despite the challenges of COVID-19. We are better positioned than ever to further invest in new technology platforms, facilitate a broader creative offering and meet the changing needs of our clients, partners and collaborators.”
According to the company, Technicolor Creative Studios is the No. 1 provider of VFX to Hollywood studios, content producers, and Super Bowl advertisers (including AdMeter’s top three Super Bowl ads in 2021). The division’s integrated global operations include multi-discipline studios across the world with offices in Los Angeles, Paris, Amsterdam, Berlin, London, New York, Toronto, Montreal, Chicago, Shanghai, Bangalore, and Adelaide, providing premium, high-quality production services to clients within the entertainment, fashion, automotive and other prominent industries.
“Christian is a recognized visionary in the VFX community and uniquely qualified to implement the vision for Technicolor Creative Studios and our global artist community,” said Moat. “We have assembled a world-class management team to support the group’s ambitious roadmap. Technicolor Creative Studios and our [new] ‘Beyond Imagination’ message are based on the simple idea that absolutely anything is possible. No idea is too complicated for us to produce to an incredibly high standard, and everyone at Technicolor Creative Studios embraces this belief.”
The Technicolor Creative Studios “Beyond Imagination” focus in VFX, XR, and animation design, direction, and production includes:
- Innovation - Across its family of studios, Technicolor is a leader in virtual production, whether through live on-set visual effects for the film and episodic industries, or live interactive animation that brings brand mascots to life for advertising and marketing clients. In addition to their command of pioneering game-engine technology that powers virtual production across linear film, the brand services arm of Technicolor Creative Studios is taking big leaps forward in the immersive and interactive experiential marketing space, using virtual, augmented, and mixed reality to evolve brand experiences.
- Talent & Technology - Under the Technicolor Creative Studios umbrella, Technicolor partners have access to an interdisciplinary pool of talent across all divisions. With over 2,000 artists, designers, directors, and creative technicians from across the world, partners of Technicolor Creative Studios have access to the very best award-winning talent using the latest in creative technology across film, episodic, advertising and brand experience.
- Scale & Infrastructure - Under a consolidated infrastructure of creative studios, each project benefits from the power and scale of shared learnings, innovations, and insights from across all businesses. Harmonized workflows and systems across all studios mean faster, scalable, and smarter working across all client projects.
Visit Technicolor Creative Studios for more information.
Source: Technicolor
