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Technicolor Appoints Magic Ruby for 'The Deep'

Technicolor appoints Magic Ruby to create a second screen experience for their all new CGI action adventure series, “The Deep.”

Burbank, CA -- Magic Ruby has been appointed to create the second screen companion application for the all-new Technicolor-produced, CGI animated, action adventure series, The Deep, anticipated to premiere in fall 2014.

Currently in development, Magic Ruby’s companion app for The Deep will sync in real time across smart devices to the show. The app will demonstrate how second screen applications and production platforms provide deep audience engagement through games, educational facts, exclusive content and commerce wish lists.

“The response from potential broadcast partners to the demo of the second screen app for The Deep, unveiled at this year’s Kidscreen Summit, has been tremendous, and it has proven to be an extremely valuable marketing tool for the series,” noted Steven Wendland, vice president, Technicolor Digital Productions. “Magic Ruby clearly understands our vision for the series, and we are excited to work with them to further develop this unique experience, which will allow fans to engage more deeply with the brand–both during the broadcast and in-between episodes.”

Based on the international hit graphic novel series, The Deep follows the incredible adventures of the Nekkon family, who explore unchartered areas of the earth’s oceans, seeking to unravel the mysteries of the deep sea. Every episode of the series, targeting Kids 8 – 12 and their families, is filled with action, adventure, incredible sea monsters, fantastic vehicles, unbelievable bravery, and the odd family squabble, of course!

The Deep’s second screen application will take fans deeper into the broadcast with immersive and educational content that allows viewers to explore the Nekkon family’s underwater home, as well as the creatures and places they encounter on their adventures.  The app will also integrate offline content to keep fans engaged between broadcasts and encourage tune-in. 

“We are excited to strengthen our partnership with Technicolor by providing second screen solutions for The Deep,” stated Magic Ruby CEO Tom Engdahl. “We believe this highly creative and engaging series is the perfect vehicle for Magic Ruby to demonstrate the power, elegance and effectiveness of the second screen in immersing audiences of all ages more deeply into the story and brand.”

Source: Technicolor

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.