France and Montreal-based production and post-production company produced the animation for the ‘Asterix: le Domaine des Dieux’ and ‘Le Petit Prince’ feature films.
PARIS -- Technicolor has entered into an exclusive agreement with Mediacontech to acquire Mikros Image, a French production and postproduction company based in Paris and Montreal.
An award-winning, highly regarded French production services company with longstanding relationships with a large number of France-based customers, Mikros Image encompasses aspects of production and post-production for feature animation, advertising, feature film and TV. The company generated €44 million in revenue in 2014.
The company’s feature animation division, located primarily in Montreal, has developed a proven and tested pipeline and built a strong team of artists to become a leader in the market. The studio has provided animation services for a number of feature films, including Asterix: le Domaine des Dieux, Mune le gardien de la lune and Le Petit Prince (The Little Prince).
The acquisition of Mikros Image would immediately strengthen Technicolor’s position in the Animation market, which is identified as a major growth driver for the Group as part of its Drive 2020 strategic plan. The transaction complements Technicolor’s animation services which recently grew with the acquisition of Ouido Productions, a French-based production house specializing in animated TV series. With Mikros Image, whose work in Advertising includes campaigns for Evian, Dior and Audi, combined with MPC Paris’ advertising activities, Technicolor becomes the leader in France’s advertising market.
Mikros Image would leverage Technicolor’s cutting-edge technologies, access broader resources to scale its offering and benefit from operational synergies. Mikros Image would retain its own brand, management and culture of creativity and would be added to Technicolor’s brands portfolio, that already includes MPC, Mr. X, Ouido and Technicolor. The Group’s strategy is to offer clients empowered and innovative brands that support clients’ service and market needs.
“The acquisition of Mikros Image aligns with our strategic objective to grow in animation and advertising,” said Technicolor’s CEO, Frederic Rose. “Their proven expertise in feature animation film and advertising will strengthen our offering.”
The transaction is expected to be completed in the second quarter of 2015 subject to the labor law requirements. The transaction is expected to be accretive on a full year basis.
Source: Technicolor
Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.
