The kids and family division of Bento Box Entertainment announces lead partners including Redan, Immediate Media, Danilo, Jumbo Games, Amscan, Blueprint Collections and Paper Projects.
LOS ANGELES -- Sutikki, the kids and family division of Bento Box Entertainment, has announced its first tranche of UK-focused licensing partners for Moon and Me, the new preschool series from Andrew Davenport (Teletubbies, In the Night Garden).
The group of licensees features many product category leaders, led by previous licensees Hasbro and Scholastic as global partners for the brand.
Products include a standalone Moon and Me magazine from Redan and branded Moon and Me features in their Fun to Learn titles, as well as a license with Immediate Media to feature Moon and Me in their CBeebies-branded magazine titles.
Also announced were deals with Danilo for calendars, diaries, greeting cards, giftwrap, gift bags and gift tags and puzzles from Jumbo Games. Amscan will develop party goods, Blueprint Collections has been licensed to create stationery and arts & crafts products, and Paper Projects will create stickers and sticker-related merchandise.
Led out of the recently-opened Sutikki U.K. office, this first wave of licensees was brought on board by Territory Head for the U.K. and EMEA Stephen Gould, in conjunction with company co-founder Andrew Kerr.
“I couldn’t be more pleased to announce this fine group of licensees for the Moon and Me brand,” said Gould. “The response from the licensing trade to the brand has been truly remarkable, and I’m grateful for all of the enthusiasm and faith that this first wave of licensed partners has demonstrated already.”
Source: Bento Box Entertainment