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Super Nintendo World’s First U.S. Location Will Open in 2023

Designed by Nintendo and Universal Creative, the game-inspired theme park is set to raise its ‘M’-embroidered flag in Hollywood next year.

Super Nintendo World, the immersive, Nintendo-themed amusement park that opened its first location last year in Japan, will officially open its second site at Universal Studios Hollywood in 2023.

The park will transport visitors to the fictional universe populated by such iconic characters as Mario, Luigi, Princess Peach, and others. Per a press release from Nintendo, “The immersive land will be a visual spectacle of vibrant colors and architectural ingenuity located within a newly expanded area of the theme park, featuring a groundbreaking ride and interactive areas, to be enjoyed by the whole family. Themed shopping and dining will enhance the entire experience.”

Super Nintendo World was designed by both Nintendo and Universal Creative. The park harnesses new technology inspired by the existing IP that has defined the past four decades of Nintendo’s rich history as gaming giants. Universal Studios Japan’s launch of their park last year was a tremendous success, generating high consumer and critical acclaim.

As it counts down to Super Nintendo World’s stateside debut, Universal Studios Hollywood has also revealed that it will soon begin a takeover of its popular Feature Presentation retail store with Super Nintendo World theming.

Just inside the theme park’s main entrance, guests will be able to purchase merchandise in anticipation of next year’s opening. The new swag will include Mario and Luigi-themed apparel and character hats, and a variety of plush characters of all sizes, including Yoshi, Mario, Bowser, and Luigi in a variety of sizes.

Nintendo’s big announcement came on “MAR10 Day,” an annual ode to the company’s world-famous platforming plumber, Mario, that it celebrates every March 10.

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Max Weinstein is a writer and editor based in Los Angeles. He is the Editor-at-Large of 'Dread Central' and former Editorial Director of 'MovieMaker.' His work has been featured in 'Cineaste,' 'Fangoria,' 'Playboy,' 'Vice,' and 'The Week.'