Former Boomerang VP and general manager steps up to lead Warner’s development of its branded digital offerings including Cartoon Network; Boomerang; Adult Swim; TCM; Warner Bros. Animation; and Cartoon Network Studios.
Warner Bros. Global Kids, Young Adults and Classics has named Sundance Feniger Head of Digital Enterprises. The announcement was made by Warner Bros. Global Kids, Young Adults and Classics (GKYAC) president, Tom Ascheim. Formerly vice president and general manager of Boomerang, Feniger will lead the group’s overall vision, operations, and development of its branded digital offerings in this expanded role. He is based in Atlanta and will report into Ascheim.
“Sundance has had great success in growing Boomerang’s streaming service since its launch,” noted Ascheim. “His proven track record of driving growth and engagement in a range of direct-to-consumer product offerings will be essential as we tap into our larger digital enterprises banner.”
“There are incredible opportunities ahead for us to unlock in the interactive and digital space,” commented Feniger. “I’m looking forward to working with the world’s greatest storytellers across our kids, young adults and classics brands to bring those experiences to life.”
While Boomerang will remain within his purview, Feniger will add to his responsibilities direct business strategy, customer acquisition & retention, and operational & financial planning functions for a digital portfolio spanning Cartoon Network, Boomerang, Adult Swim, TCM, and the division’s two studios, Warner Bros. Animation and Cartoon Network Studios. This includes the transformation of the group’s current model into a future-state and digital-centric enterprise with a concentrated focus on optimizing the current portfolio of digital products and games; enhancing the user experience of the Kids & Family destination on HBO Max; and finding unique digital opportunities for each brand.
In 2017, Feniger was tasked with the launch of Boomerang’s subscription video streaming service, which shares the same name as the global linear network. He led the streamer’s business across functions, including subscription strategies, operations, application development, and a partnership with technology company, Warner Bros. Digital Labs. Boomerang features a content slate of over 5000 titles, including the massive Hanna-Barbera, Looney Tunes, and MGM animation libraries with franchises such as Scooby-Doo, Tom and Jerry, Bugs Bunny, The Jetsons, and The Flintstones, plus Boomerang original exclusives such as Dorothy and the Wizard of Oz and Scooby-Doo and Guess Who?.
Prior to joining Boomerang, Feniger served as senior director of product strategy and development at Nickelodeon, where he managed premium product for Viacom’s first mobile subscription video-on-demand service, Noggin. There he was responsible for other key products, including Play-Along interactive videos for preschoolers. He has held multiple leadership positions with the Nickelodeon Games Group across monetization operations, product management, and partnerships for all virtual world and MMO games.
Feniger holds a degree in Economics from Cornell University.
Source: Warner Bros.