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Sony Unwraps New Trailer for Seth Rogan’s ‘Sausage Party’

First R-rated CG-animated movie features the vocal talents of Seth Rogen, Kristen Wiig, Jonah Hill, Bill Hader, Michael Cera, James Franco, Danny McBride, Craig Robinson, Paul Rudd, Nick Kroll, David Krumholtz, Edward Norton and Salma Hayek.

Sony Pictures Entertainment and Annapurna Pictures have released a new green-band trailer and poster for Sausage Party, the first R-rated CG-animated comedy from co-writers Seth Rogen, Evan Goldberg, Kyle Hunter and Ariel Shaffir.

The 3D-animated Sausage Party follows a hot dog named Frank (voiced by Rogan) who falls out of a shopping cart, and embarks on an eventful journey to make it back to his shelf before the big Fourth of July sale. Along the way, Frank ends up leading a group of supermarket products on a quest to discover the truth about their existence and what really happens when they become chosen to leave the grocery store. 

At a work-in-progress screening earlier this year at SXSW, Rogan described the movie as an “R-rated Pixar-style movie” that ends with a “food orgy.” The new trailer follows on the heels of March’s red-band teaser, which teased audiences hoping for a raunchfest on par with South Park: Bigger, Longer & Uncut. Watch the new, clean version, which introduces the horrors of being eaten, in the player below:

Directed by Greg Tiernan and Conrad Vernon, and distributed by Columbia Pictures, Sausage Party will be served up in theaters on August 12, 2016.

Source: Sony Pictures Entertainment

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.