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Smith & Foulkes Happy About Sims 3 Ads

Nexus Productions and their directing duo Smith & Foulkes have completed two commercials for EA Games’ THE SIMS 3.

The two 30-second spots, each rendered in high definition 3D animation, show a new beginning for hundreds of Sims characters as they discover their new home -- a pristine seaside town set in an idyllic valley-- and what they can do there. As a god-like voice over announces their creation they stream into the town, filling it with life in all its varied – and sometimes anarchic -- glory.

Almost all the characters and sets were designed by the Nexus team using the new in-game software but animated with Smith & Foulkes’ trademark wit and comedy, from fantasy wives to death-defying grannies. Alan Smith, one half of Smith & Foulkes, comments, "The idea was simply to bring a bit of epic cinematic silliness into the lives of the Sims as they discovered Sunset Valley, the dawn of a new age."


Client: EA GamesTitle: Let There Be Sims / "Happy" & "Lollipop"Length: 2 x 30sec

Agency: Wieden & Kennedy, PortlandArt Directors: Ben Carter & Matthew CareyCreative Team: Aaron Allen & Jed AlgerAgency Producer: Fran O'Conner

Production Company: Nexus Director: Smith & FoulkesExecutive Producers: Chris O'Reilly & Charlotte BavassoHead of Production: Julia ParfittProducer: Luke YoungmanProduction Manager: Jo BiertonProject Lead: Mark DaviesAnimation: NexusCompositing: Fletcher Moules, Dylan White, Alasdair BrotherstonTechnical Director (modelling): David FleetMastering: Mission Control, Portland

Sound Design: Charlie Keating at Joint Editorial, Portland

Sound Mix: Eric Stolberg at Digital One, Portland

Music: MPM London

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