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Singapore Proposes to Finland in Mentos Ad

BBH Asia Pacific creates Mentos “National Day Proposal” animation that sees Singapore making an unusual proposal to Finland.

Following the success of last year's “Mentos National Night” celebration of Singapore's National Day, the mint-maker has now come up with a new “National Day Proposal” short film centered around an unusual proposal: Singapore asks Finland to marry it in order to solve the country's overcrowding issue.

Created by advertising agency BBH Asia Pacific, the four-minute-long music video uses type and colorful animation to illustrate an unlikely solution to overcoming the lack of land available to accommodate Singapore's growing population: marrying Finland.

Check out the short film, along with last year's “National Night Mentos,” which won a Bronze Cannes Lions this year, below:

Source: BBH Asia Pacific

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.