Joel Cohen, John Frink and Rob LaZebnik team with Starbucks for the brand’s first animated series.
This holiday season, Starbucks is introducing its first animated series, 1st and Main. The coffee chain collaborated with three writers from The Simpsons to create a world inspired by real Starbucks stores, customers and baristas, celebrating the unexpected connections that happen in Starbucks stores every day.
The Simpsons writers -- Joel Cohen, John Frink and Rob LaZebnik, who have their own production shingle called Tolerable Entertainment -- are Starbucks fans who regularly work out of a store in Los Angeles. The writers turned their unique pop culture perspective on the popular chain, highlighting interactions that take place in Starbucks every day. Each episode runs approximately 90 seconds, about the length of time it takes to place a Starbucks order, and new episodes will be released weekly beginning December 16, with a Valentine’s Day special to follow in February.
The series’ cast of characters includes a bear named Julie -- 1st & Main’s store manager and resident matriarch -- a beagle named Chet who is a local contractor, and Diego, a barista cat with a man bun who takes pride in creating the perfect beverage for his customers.
Check out the trailer introducing the new series in the player below:
The new original shortform series follows Upstanders, a 10-part documentary series about “ordinary people doing extraordinary things to create positive change in their communities.”