Search form

She-Ra To Debut In U.S. Cinemas

Entertainment Rights Plc. announced an agreement with Kidtoon Films which will see global brand SHE-RA, PRINCESS OF POWER appear in U.S. movie theatres, in the feature length animated movie SHE-RA, PRINCESS OF POWER, THE SECRET OF THE SWORD.

Kidtoon Films is a leading U.S. children's film distributor and THE SECRET OF THE SWORD will be screened throughout the U.S. during May 2006 targeted at weekend children's matinee slots. The screenings will be supported by a comprehensive marketing campaign in 25 cities throughout the country, including New York, Los Angeles, Philadelphia, Boston and Washington, D.C.

Today's announcement follows the appointment of BCI Navarre as ER's DVD distributor for SHE-RA in the U.S. BCI will release the first ever SHE-RA DVD in the U.S. market in summer 2006. BCI also distributes ER's HE-MAN AND THE MASTERS OF THE UNIVERSE on DVD in the U.S. In excess of 410,000 DVD units have been sold since the first HE-MAN DVD was released in July 2005.

Additionally, SHE-RA will be the first ER brand to be adapted as short form programming and the repurposing of existing content is in production as part of an initial package of 200 shorts. This follows ER's recent announcement that, in response to the increased demand for shorter segments of programming suitable for digital devices, mobiles and downloads, it has commissioned Magic Lantern to adapt existing programming and create new content for the rapidly growing digital media market.

Kathleen Hrick, evp/md, U.S., Canada, Latin America, Entertainment Rights commented, She-Ra is a strong, iconic female character who is recognized around the world. This exciting activity is the first step towards repositioning the SHE-RA brand. The cinema release coupled with the DVD release and the introduction of digital short form programming opens up further opportunities for the SHE-RA brand across music, live events and consumer products.

Entertainment Rights Plc. (ER) is one of the U.K.'s leading media groups focused on the ownership of children's and family programming, characters and brands. For more information, visit www.entertainmentrights.com.

Rick DeMott's picture

Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks

Tags