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Senior Management Change at HIT

Hit Entertainment, one of the world's leading independent children's entertainment producers and rights owners, announced today the resignation of its Chief Executive Officer, Bruce Steinberg, and the appointment of his successor, Jeffrey D. Dunn.

Dunn is the former Chief Operating Officer for Nickelodeon Networks and the former President of Nickelodeon Film and Enterprises at MTV Networks. During his 13-year tenure there, he was responsible for, among other things, taking the Nickelodeon's network business around the world, for creating the NOGGIN joint venture with Sesame Workshop, and building Nickelodeon Enterprises into the third largest licensing business in the world.

Steinberg's departure comes after a period of considerable growth for HIT. He said in a statement, "I am proud to have been part of the team that has made HIT a tremendous success over the past few years. Profitability is up, the brands are growing around the world and, with the launch of SPROUT and JIM JAM TV channels, HIT programs are guaranteed to entertain children worldwide for a long time to come."

Said Greg Dyke, Non-executive Chairman of HIT Entertainment, "The Board would like to thank Bruce for his enormous contribution to the company. He has led considerable change in the business and provided HIT with a strong platform for future growth. We wish him well."

Dunn's appointment will give HIT increased presence in its largest market, North America and focus the organization on further increasing the worldwide scale and imprint of HIT.

He will be based in the United States but, as the business will continue to operate from its two major offices in London and New York, will divide his time equally.

The change is effective immediately.

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