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Rovio Expanding ‘Angry Birds’ Licensing Program

Rovio Entertainment appoints new agent partners for ‘Angry Birds’ franchise across Europe, the Middle East and Africa.

ESPOO, FINLAND -- Rovio Entertainment has appointed several new expert licensing agencies in EMEA to help both the licensor and local licensees realize the full potential of the Angry Birds brand and further Rovio’s ambition of becoming a fully-fledged entertainment studio with gaming at its heart.

Teaming up alongside CLM in South Africa, Sinerji in Turkey and Megalicense in Russia, the following agents have joined Rovio’s robust network of top-tier local agents in EMEA:

  • Biplano in France, Spain and Portugal
  • Bulldog Licensing in the UK
  • European Licensing Company (ELC) in Poland, Hungary and Eastern Europe
  • Peter Bichler of Lizenzwerft GmbH in Germany
  • Maurizio Distefano of The Evolution of Licensing in Italy
  • Nordic Licensing Company (NLC) in Scandinavia and Benelux
  • 20too Licensing in the Middle East

This newly strengthened agent network reflects Rovio’s commitment to driving faster growth through a simplified business structure that is enhanced by experienced third partners.

The Angry Birds series of mobile games has been downloaded more than 3 billion times, making it the most downloaded mobile game in history. Angry Birds 2 is Rovio’s fastest-growing game ever in terms of downloads, having been downloaded more than 50 million times since launching on July 30th.

“Whilst the appeal of Angry Birds is clearly universal, the consumer products business is much more local by nature,” says Rovio’s Chief Commercial Officer Alex Lambeek. “As we journey towards the release of the first Angry Birds movie in May 2016, expert agents with forensic local knowledge and solid retail relationships will play a vital role in maximizing every viable business opportunity through the creation of bespoke licensing programs that acknowledge and embrace the regional nuances of each individual country.”

Source: Rovio Entertainment

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.