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Roots Collection Pays Tribute to the National Film Board of Canada

Wear your love of great Canadian cinema with tees, longsleeves and hoodies featuring images from classic animation and the NFB’s iconic retro logo.

Lifestyle brand Roots has teamed up with the National Film Board of Canada, Canada’s Oscar-winning public film producer and distributor, to create a limited edition collection featuring Canada’s most beloved animation classics as well as their iconic retro logo. With this new collection, Roots and NFB are offering everyone a chance to proudly wear their love of great Canadian film and animation.

Launching on the Roots website in Canada and the U.S. and in select stores across Canada beginning September 4th, 2014, this limited edition collection features four
t-shirts, two retro longsleeve tees and two retro hoodies. The t-shirts feature images from two of the NFB’s most popular animated shorts, The Sweater and Log Driver’s Waltz, available in two styles per film. The longsleeves and hoodies bear the retro logo that has been synonymous with award-winning Canadian cinema for decades. The price range for the collection is $44-$98.

The NFB and Roots have selected images from two classic animated shorts that have captured the hearts of Canadians and animation fans everywhere.

Based on an acclaimed short story by Roch Carrier from his own childhood, Sheldon Cohen’s animated film The Sweater (1980) is an NFB classic that appeals to hockey lovers of all ages, as a young player in small-town Quebec, who worships the Habs and his hero Rocket Richard, must instead wear the jersey of their hated rivals, the Toronto Maple Leafs. Winner of 15 film awards, The Sweater was hailed by film critic Leonard Maltin as one of the great works in Canadian animation.

Log Driver’s Waltz (1979) by Oscar-winning NFB animator John Weldon features a beloved folk song by Wade Hemsworth, performed by Canadian music legends Kate and Anna McGarrigle, backed by the Mountain City Four. Log Driver’s Waltz is the whimsical tale of a young girl who longs to marry the best dancing partner to be found―a dashing log driver. This 1979 film is one of five titles chosen by Canada Post for a commemorative stamp series celebrating the 75th anniversary of the NFB.

Source: National Film Board of Canada

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.