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Rocky & Bullwinkle Go Wireless

Sennari Inc. and Bullwinkle Studios announced they have entered into a partnership to create character driven wireless content. Bullwinkle Studios is a joint venture between Classic Media and Jay Ward Productions Inc., the original creators of ROCKY & BULLWINKLE. As part of the deal the two companies will create games, screen savers and ringtones based on animation franchises such as ROCKY & BULLWINKLE, BORIS & NATASHA, SHERMAN & PEABODY and DUDLEY DO-RIGHT.

In addition, Sennari will create wireless content based on Classic Media's vast library of properties, including CASPER THE FRIENDLY GHOST, UNDERDOG, THE LONE RANGER, MR. MAGOO, ROGER RAMJET and holiday favorites such as SANTA CLAUS IS COMIN' TO TOWN and RUDOLPH THE RED-NOSED REINDEER. The new content will be created for next generation wireless platforms such as Sun Microsystems' Java and Qualcomm's BREW. Sennari will distribute the games to its major wireless customers.

Mike Cartabiano, president of Sennari, said, ""Classic Media manages one of the world's most highly recognizable family entertainment portfolios. The breadth of their library provides us with a wealth of exciting content to bring to the wireless marketplace."

Robert Friedman, president of Classic Media, added, "Sennari's high quality wireless applications have great consumer appeal. We believe that Sennari is an ideal partner to help us translate our characters into innovative wireless content with broad appeal for all ages. The classic nature of our properties provides the flexibility to build this emerging category across many platforms."

L.A.-based Sennari is one of the leaders in the field of mobile gaming and entertainment. For more information, visit www.sennarigames.com.

Classic Media manages some of the world's most recognizable family properties across all media including feature film, television, home video and consumer products. The company's extensive library features a diverse collection of popular animated and live-action characters. Classic Media recently purchased the assets of Big Idea Productions, the producers of the VEGGIE TALES series. For more information, visit www.classicmedia.com.

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Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks

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