New licensing deals and merch detailed in advance of the release of Sony Pictures Animation’s ‘Smurfs: Lost Village’ on March 31, 2017.
LONDON -- Rocket Licensing has announced details of its latest additions to its U.K. licensing program for the upcoming Smurfs: Lost Village movie, that will be hitting cinemas on March 31st 2017. Rocket is representing Sony Picture’s new animated Smurfs movie, alongside classic Smurfs, on behalf of brand owner International Merchandising, Promotion and Services of Belgium (I.M.P.S) in the UK and Eire. Merchandise will launch in Q1 2017 targeting boys and girls aged 6-9, teen and tween girls with a secondary audience of families, adults, nostalgia and gift buyers.
The newest additions to Rocket’s U.K. merchandise program for the upcoming film include Aykroyd & TDP to develop a line of kids’ nightwear and, to expand the apparel category, Fashion UK is now on board for kids’ daywear and swimwear. These latest additions join Inphase that will debut a collection of car accessories, including air fresheners and PMS International that Rocket has appointed for a line of gifts, stationery and pocket money toys.
Rocket also represents the classic Smurfs brand in the U.K. and has recently bolstered its line-up of apparel partners. Casa Chicos has been signed for a line of Smurfs babywear that will launch in SS17 at Mothercare and further bolstering the category, Trademark is producing a range of adults’ t-shirts using the classic style-guide and Somerbond continue to produce classic adult nightwear and underwear with new designs hitting retail at the end of the year.
These ranges will support I.M.P.S’ master toy partner, Jakks Pacific that will be a launching a range of playsets and figurines for the new movie. Ferrero and McDonalds have also been appointed for global promotional deals to build excitement around the film release.
Rob Wijeratna, joint managing director at Rocket Licensing explained, “The Smurfs is a cherished family evergreen brand and with the franchise’s next movie instalment on the horizon, a new generation of fans are about to be introduced to the adventures of the loveable blue characters. For the UK licensing program, we’re committed to signing partners who will bring the movie’s heart-warming story, friendship and humor to life beyond the big screen and we’re looking forward to seeing products hitting shelves across the country next year.”
Source: Rocket Licensing