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Renegade Chicken

Burbank, California-based RENEGADE ANIMATION has animated a three-spot McDonald's campaign, "My Hero," "Napkin," and "One," which will air in Singapore. The three commercials introduce Fast Fry and Steam Marinate, two muscle-packed superheros who protect the universe from...dried-out fried chicken. The spots, which combine animation with live-action, were created by Leo Burnett (Chicago) to introduce the new Chicken McCrispy sandwich being tested in the Singapore market. The spots' animation director Darrell Van Citters noted, "They wanted hero characters, but they wanted them to be just a little off because they're selling chicken after all." Ashley Postlewaite was Renegade's executive producer.