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‘Rainbow Ruby’ Expands Global Media Partners

DHX Media signs 10 broadcast deals with networks around the globe for South Korean CG-animated preschool series from CJ E&M.

SEOUL -- CJ E&M, Asia's leading content and media company, announced that its first global original animated series Rainbow Ruby is expanding its media partners globally. CJ E&M also plans to strengthen its licensing business aggressively in 2017.

The show is produced by CJ E&M, in association with DHX Media, which handles television sales in the US, Canada & EMEA (excluding France); and China Entertainment, which handles television sales and L&M business in China. CPLG is handling the global licensing program (excluding Asia and Latin America).

With both EBS (South Korea’s national free television channel) and Tooniverse (South Korea’s leading paid television channel dedicated to kids’ content) secured from where the series originated, Rainbow Ruby will launch in first quarter of 2017.

The series currently airs on multiple major media broadcasters in Asia including ABS-CBN (Philippines), RTV (Indonesia), Thai PBS (Thailand) and Yoyo TV (Taiwan) -- which has received positive feedback from fans since their August 2016 launch. Additional channels are expected to air the series within the year.

DHX Media has signed 10 broadcast deals with networks across the globe, including Family Jr in Canada, TV3 in Ireland, Jim Jam in Benelux, YLE in Finland, NRK in Sweden, Discovery for its Frisbee channel in Italy, Canal Panda and SIC in Portugal, Hop! Media Group in Israel, MiniMini+ in Poland, and Minika in Turkey.

Rainbow Ruby is a 3D CGI preschool animation series that follows a six-year-old girl named Ruby as she transports to Rainbow Village where her toys come alive and she must take on different professions to solve problems creatively. The series aims to help empower children to dream big and look to a bright future.

“We are thrilled with the positive response to Rainbow Ruby from both broadcasters and viewers,” said Dong Sig Shin, Head of Animation Division, CJ E&M. “The series has been well received by our current broadcast partners and we look forward to announcing new global media partners throughout the year.”

Source: CJ E&M