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Quantum Storey and Hasbro Ink Multi-Year XR Content Deal

Company’s extended reality platform brings immersive and experiential storytelling to children’s entertainment company’s popular franchises; ‘My Little Pony-Virtual Magic’ will launch in spring 2022

Quantum Storey and Hasbro have announced a multi-year collaboration to bring immersive storytelling and experiential entertainment to children, fans, and families. The licensing agreement will bring Quantum’s extended reality (XR) storytelling platform to the My Little Pony, Transformer, and Clue franchises.

“Quantum Storey is excited to team up with Hasbro to add an entirely new dimension of interaction that will inspire young fans seeking a deeper connection with their favorite characters,” commented Quantum Storey CEO and founder J.M. Haines. “To kick off this collaboration, we are introducing the world’s first Quantum Movie Novel, My Little Pony: Virtual Magic, based on Hasbro’s major hit film, My Little Pony: A New Generation.”

The proprietary (XR) platform encourages reading through a multi-sensory and self-paced framework which allows kids to toggle between traditional reading, augmented reality (AR), and virtual reality (VR). At the end of each chapter young readers are rewarded with PortalPoints. An achievements panel unlocks filters of characters in the previous chapters and notifies parents of their child’s progress.

"We are thrilled to collaborate with Quantum Storey to offer readers new and exciting ways to experience our brands through their innovative XR platform,” added Marissa Mansolillo, head of Content Strategy for Hasbro Publishing. "My Little Pony is the perfect brand to launch with as consumers are eager to dive into the world of our new generation of characters and learn more about their origins."

The first Quantum Storey/Hasbro collaboration, My Little Pony-Virtual Magic, will launch in spring 2022. Additional titles including, Transformers and Clue are currently in development.

Source: Quantum Storey

Debbie Diamond Sarto's picture

Debbie Diamond Sarto is news editor at Animation World Network.