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Promotions, New Hire Bolster Nelvana’s Senior Management Team

Masterson rejoins as VP sales, consumer products and international, while promotions up Yan to head of brands, Ferguson to senior international sales manager and Brinder to senior content distribution manager, domestic and digital.

Starting new roles at Nelvana are, clockwise from top left, Mellany Masterson, Lily Yan, Jessica Brinder and Madeline Ferguson.

TORONTO -- Corus Entertainment’s Nelvana announced management and structural changes to its core team, welcoming a new addition and promoting top talent to key positions under the leadership of Scott Dyer, president of Nelvana, and Pam Westman, head of Nelvana Enterprises.

Changes to the Nelvana team are as follows:

  • Mellany Masterson rejoins Nelvana as VP sales, consumer products and international, reporting to Westman. Masterson will manage Nelvana’s consumer products business globally, as well as content sales outside
the Americas and Europe. She will manage these two verticals to ensure coordinated brand support across all assets. With more than 13 years of experience, Masterson was most recently director of business development for Canadian toy company Imports Dragon. Prior to that, she was director of licensing for Broadband TV, having held that same role at Nelvana for five years prior.
  • Lily Yan becomes head of brands for Nelvana, also reporting to Westman. With almost two decades of experience working at Nelvana, Yan will manage brands on a global basis, including content and distribution strategy and marketing. Yan will also manage brand partnerships with licensors and rights holders.
  • Madeline Ferguson is promoted to senior international sales manager, reporting to Masterson. Ferguson will develop and execute strategies that will maximize content and consumer products sales in Asia, Australia, and the U.K. Combining Masterson’s and Ferguson’s experience in both licensing and distribution augments Nelvana’s presence in these important and emerging markets.
  • Jessica Brinder also steps up into the new role of senior content distribution manager, domestic and digital, managing sales of Nelvana’s content into the on-demand space (both AVOD and SVOD). Brinder’s strong relationships and knowledge of the market ensure best placement for Nelvana’s content in the global digital market. In this role, Brinder will report to Westman, supporting her with North American content sales and Westman’s management of the U.S. broadcast relationships.

“Nelvana remains a global leader in children’s animation and this highly-qualified team is positioned to grow our business and remain a winning player in a competitive landscape,” said Dyer. “The addition of Mellany Masterson as VP sales, consumer products and international, along with other key internal promotions, enables Pam and me to focus on broader business development and future growth initiatives within Nelvana.”

Source: Nelvana

Thomas J. McLean's picture

Tom McLean has been writing for years about animation from a secret base in Los Angeles.