Prime Focus Switch Pipeline To Nuke With Global Site License Purchase

Leading visual effects software developer, The Foundry (www.thefoundry.co.uk), today announced that Global Visual Entertainment Services group, Prime Focus, has purchased a site license of Nuke to revamp their in-house pipeline.

Press Release from Prime Focus

London – Leading visual effects software developer, The Foundry (www.thefoundry.co.uk), today announced that Global Visual Entertainment Services group, Prime Focus, has purchased a site license of Nuke to revamp their in-house pipeline.

Since its modest beginnings in Mumbai in 1997, Prime Focus has grown into the world’s leading Visual Entertainment Services group, employing over 1,200 staff across three continents and five timezones. Their pioneering and unique ‘Global Digital Pipeline’ approach has seen them win VFX work on titles including Robin Hood, Avatar and The Twilight Saga: New Moon, as well as numerous commercial and television projects.

Anshul Doshi, Global COO at Prime Focus, comments: "Nuke’s open infrastructure, forward thinking roadmap, support and proactive engineering team will enable true integration of the software into our ‘Global Digital Pipeline’. The inherent stereoscopic workflow and proven track record of use on Avatar increased Nuke’s attractiveness given our upcoming project slate. The Foundry push boundaries, listen to customers and invest in research making them a perfect partner for Prime Focus as we move forward tackling increasingly ambitious projects.”

Bill Collis, CEO of The Foundry, commented, "Prime Focus are an exceptional company with a unique Global approach. Their decision to incorporate Nuke across London, India (Mumbai, Chennai, Hyderabad and Goa), Vancouver, LA and Winnipeg gives them an unrivalled geographical footprint. We are excited to be working with them and look forward to seeing where the relationship takes us.”

About The FoundryThe Foundry is a world-leading innovator of visual effects and image processing technologies that boost productivity in motion picture and video post-production.

The Foundry has a well-established client base that includes leading visual effects facilities worldwide, such as Warner Bros, The Moving Picture Company, Weta Digital, Framestore, Sony Pictures Imageworks and Digital Domain. It is at the cutting edge of software development, marketing and sales for visual effects compositing.

In June 2009 The Foundry announced a management buyout for an undisclosed sum led by Advent Venture Partners. Advent backed The Foundry’s management team, led by CEO Dr Bill Collis and the original founders.

The Foundry is highly profitable and has more than doubled in size in the past two years.

The Foundry’s products support a wide range of award-winning host platforms including After Effects, Autodesk Media and Entertainment Systems, Avid DS, , Nuke, Shake and Final Cut Pro. In 2007, the Academy of Motion Picture Arts and Sciences awarded a Sci-Tech Award to The Foundry’s development team for the Furnace image processing suite – and the company now holds two products with AMPAS Sci-Tech Award winning technology including high-end compositing system Nuke.

The Foundry is headquartered in London, and has offices in Los Angeles. For more information please visit: www.thefoundry.co.uk.