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Pokemon Pumps Up European Deals

Pokemon has caught new deals with several eastern European countries and renewals from around the rest of the continent. New locations of Pokemon infestation include Polsat in Poland, RTL-Klub in Hungary, Nova in Czech Republic, ETV in South Africa and Fox Kids Scandinavia Satelite service. The countries that renewed the second seasons 52-episodes were TV2 in Denmark, TV2 in Norway, TV4 in Sweden, Star Channel in Greece and RTL in Belgium. The list for the third season includes TF1 in France, RTL2 in Germany, Media Trade in Italy, ITV and Sky One in the U.K., Tel 5 and Fox Kids in Spain and Fox Kids in the Netherlands. "With these newly completed sales in Eastern Europe, POKEMON has gained extraordinary exposure on the continent," said Brian Lacey, president of the series international distributor, Lacey Entertainment. "Broadcasters across the board are giving the series tremendous support with excellent time slots and exceptional on-air promotions and contests. The series has garnered record-breaking ratings and is the top-rated kids show in every European market."

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Rick DeMott
Animation World Network
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