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Podcast EP146: Show Creator Ali Kellner on How to Create a Winning Pitch Bible

The Toronto-based animator discusses her festival competition-winning pitch for ‘Melrose Middle School;’ the key to successful pitching; option agreements; and creating a compelling character for TV animation. 

Check out Terry Ibele’s Animation Industry Podcast, featuring a new podcast every week focusing on the stories of today’s animation professionals - how they got to where they are, and what they learned along the way. Now home to 145 episodes, the podcasts cover all areas of the industry, including storyboarding, writing, animating, directing, visual development, game design, and more.

Guests have included Aaron Augenblick, the notorious JJ Villard, Spike & Mike’s Spike Decker, Disney Director John Musker, Sony Lead Animator Humberto Rosa, Cuphead’s Tina Nowracki, Frederator’s Fred Seibert, Tumble Leaf’s Scarlet Nelson, and many others from major animation studios all over the world.

The most recent is Episode 146: Show Creator Ali Kellner on How to Create a Winning Pitch Bible

This episode features Toronto animator Ali Kellner who does a little bit of everything in the industry. She’s a storyboard artist, writer, animator, director, and show creator. In this chat Kellner focuses on how she turned her original show idea, Melrose Middle School, into a multiple festival competition-winning pitch.

Tune in to Ibele and Kellner to hear:

  • The five crucial elements that make your show pitch a success
  • The ins and outs of option agreements
  • The secret sauce to writing a compelling character for TV animation

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Ibele, himself a stop-motion animator (see AWN’s Fresh Takes piece on his whimsical short, The Silly Duck Wizard), deftly digs into all manner of topics, encouraging interviewees to share insights and opinions on a wide range of topics like pitching shows, marketing your work online, key skills studios look for when they bring on talent in storyboarding, vizdev, character design and animation.

In 2018, Ibele, who lives in Toronto, decided to quit his career as a Marketer and pursue his love for animation. Since then, he’s become well known for his viral animation productions, which include the previously mentioned Silly Duck Wizard, which is how AWN first came to know him and his work.

Learn more about Ibele’s work and podcast by visiting terryibele.com. You can find all The Animation Podcast episodes on his Soundcloud site https://soundcloud.com/animation-podcast.

Debbie Diamond Sarto's picture

Debbie Diamond Sarto is assistant news editor at Animation World Network.