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Podcast EP 250: Rand Fishkin and How He's Funding Snackbar Indie Game Studio

Studio co-founder and CEO discusses his jump to the world of video games, how he’s funding the endeavor and 3 critical things that will lead to a video game’s success.

Check out Terry Ibele’s Animation Industry Podcast, featuring a new podcast every week focusing on the stories of today’s animation professionals - how they got to where they are and what they learned along the way. Now home to 250 episodes, the podcasts cover all areas of the industry, including storyboarding, writing, animating, directing, visual development, and game design. Guests have included returning guest Aaron Augenblick; the notorious JJ Villard; Spike & Mike’s Spike Decker; Disney Director John Musker; Sony Lead Animator Humberto Rosa; Frederator’s Fred Seibert; Tumble Leaf’s Scarlet Nelson; and many others from major animation studios all over the world.

Podcast EP 250: Rand Fishkin and How He's Funding Snackbar Indie Game Studio

This episode features Snackbar Studio creative director and CEO Rand Fishkin, who is better known for founding SEO software company Moz and consumer intelligence company SparkToro. In this chat, Fishkin shares why he made the jump from the business world to video games. He shares how his extensive research helped determine what type of game to make and how to assemble a winning team.

Tune in to Ibele and Fishkin to hear:

  • How Fishkin is funding indie Snackbar Studio (and for how much).
  • How Fishkin’s research led him to set Snackbar’s first game in 1960s Italy.
  • What three criteria Fishkin thinks will lead to any video game’s success

Ibele has begun to publish the interviews as videos as well – you can find previous interviews here!

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Ibele, himself a stop-motion animator (see AWN’s Fresh Takes piece on his whimsical short, The Silly Duck Wizard, deftly digs into all manner of topics, encouraging interviewees to share insights and opinions on a wide range of topics like pitching shows, marketing your work online, key skills studios look for when they bring on talent in storyboarding, vizdev, character design, and animation.

In 2018, Ibele, who lives in Toronto, decided to quit his career as a marketer and pursue his love for animation. Since then, he’s become well known for his viral animation productions, which include the previously mentioned Silly Duck Wizard, which is how AWN first came to know him and his work.

Learn more about Ibele’s work and podcast by visiting You can find all of The Animation Podcast's episodes on his Soundcloud site:

Debbie Diamond Sarto's picture

Debbie Diamond Sarto is news editor at Animation World Network.