Explainy exec discusses the 3 pillars of running a successful animation studio and shares how to get really, really good at video search engine optimization.
Check out Terry Ibele’s Animation Industry Podcast, featuring a new podcast every week focusing on the stories of today’s animation professionals - how they got to where they are, and what they learned along the way. Now home to 151 episodes, the podcasts cover all areas of the industry, including storyboarding, writing, animating, directing, visual development, game design, and more.
Guests have included Aaron Augenblick, the notorious JJ Villard, Spike & Mike’s Spike Decker, Disney Director John Musker, Sony Lead Animator Humberto Rosa, Cuphead’s Tina Nowracki, Frederator’s Fred Seibert, Tumble Leaf’s Scarlet Nelson, and many others from major animation studios all over the world.
His most recent interview is How Derek Gerber Sells Animated Explainer Videos to Businesses (And Is Really Good At It)
This episode features Derek Gerber, senior vice president of Explainy, a producer of animated explainer videos for sales, marketing, and training purposes. Before diving into the world of corporate animation videos, Gerber’s experience was in robotic process and intelligent automation. But he started his career down the hall from Cartoon Network, which perhaps had an influence on him switching gears to help run an animation company.
Tune in to Ibele and Gerber to hear:
- The three pillars of running a successful animation studio
- How to get really, really good at video search engine optimization
- The loophole way to get hired at Explainify
- Follow Gerber on LinkedIn
- Follow Gerber on Twitter
- Follow Explainify on Instagram
- Check out Explainify’s website
Ibele, himself a stop-motion animator (see AWN’s Fresh Takes piece on his whimsical short, The Silly Duck Wizard, deftly digs into all manner of topics, encouraging interviewees to share insights and opinions on a wide range of topics like pitching shows, marketing your work online, key skills studios look for when they bring on talent in storyboarding, vizdev, character design and animation.
In 2018, Ibele, who lives in Toronto, decided to quit his career as a Marketer and pursue his love for animation. Since then, he’s become well known for his viral animation productions, which include the previously mentioned Silly Duck Wizard, which is how AWN first came to know him and his work.